About KPIT Sparkle

KPIT Sparkle is an innovative platform that connects budding entrepreneurs to the incubation ecosystem.

The Challenge

We were tasked to revamp the user experience of the platform and design a new identity for the annual CSR event. This platform has seven user roles and the MVP was focussed on launching with the student’s user journey.

The Objective

To create seven user roles, with the MVP focussing on launching a new user experience for its primary user - ‘The Student’ (end user).

To create a simple and hassle free web application for students to submit their ideas and solutions.

To create a platform which would help the system reduce the number of queries and issues raised by the end users.

To create a scalable design system for multiple user roles, which would also support low internet connectivity areas for remote students.

The Approach

The user research provided by the client gave us insights about the end users' pain points. This helped us work towards the first step of the solution of creating a new improved IA and user flows.

We created a well guided user experience, to make sure that the user does not feel lost and confused. 

We worked in agile mode to take quicker feedbacks of the stakeholders and the users to improve the user experience.

We have worked on a design system which is scalable to other user roles with ease. A design system which is young, dynamic and follows the corporate guidelines.

Result and Impact

KPIT Sparkle now has a fresh platform serving their end users. With a much appreciated simple and easy to use platform we are now working on the internal (B2B)personas.